Author Archives: Allison Scholl

Scholl_Mobile Design Site

The mobile portion of this project was certainly challenging, and really made me think about how I view things in the palm of my hand versus on a large screen on a desktop. It really made me tune into visual elements that have become a thoughtless part of my every day life, when viewing things on my phone. This challenged me to transform my mobile project into something highly visual, using interactive elements to engage the user on their phone. I did this by using arrows, and large symbols (circles, text, rounded rectangles) to show that by swiping and interactive with the mobile device, you can see more information. I stuck with Helvetica Neue Ultra Light and Light, depending on the text or the heading, to keep it light and simple. Tara helped me clean things up, change the text colors, which really brought the mobile site to a new level of sophistication. I think the design, colors and photos of this site will appeal both to children and adults.

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Scholl_Poster Project

Poster

When initially sketching out ideas for this poster project, there were several aspects to focus on. Because I am apart of the Public Relations program, we are required to use our “media kit” idea for this poster. For extra context, the media kit is something we started working on since before bootcamp began. There are 11 parts to the project, with this poster being one of them. I chose Uber and The Hugs Project, a non-profit organization that brings people together to make care-packages for soldiers overseas. These soldiers are in deep enemy territory, and receive the care-packages once they are able to receive mail. At first, my initial sketches included the logos of both organizations, the event information and at the most complex, a soldier receiving a package. Tara immediately told me that my ideas were not reflective of the lectures from this week, forcing me to re-think my idea completely. As a very literal person, it’s difficult to be metaphorical, especially when you’ve created an event out of thin air, outlining every tiny detail. Naturally, I wanted to include every detail on my poster: the Uber, the Oreos that will go into the care packages and the Luke Bryan performance. Trying my hardest to be more metaphorical and creative, and less literal, my later sketches reflected a soldier wrapped in a flag, hugging arms around a map of the United States and a package with the American flag on it.

I ended up choosing packages (3 of them) with the American Flag in a classic red pick up truck. The packages are meant to give hope – showing that 3 soldiers will receive a “hug” in the mail, when they are ready for them. The classic red truck is very plain – not even a window or a door handle, but it is serving its purpose. I want to show the packages are being brought somewhere, but it also helps to connect the “free ride” part of the event – which is where Uber comes in. I chose Avenir for the font, to keep it clean and simple following the rest of the poster’s feel. Although there is plenty more information to include in the poster, I simply placed the website under the date and location, as a call to action. The website will include everything else there is to know about the event.

Although this poster seems simple and clean, I believe the design and fonts paired together tell the story of the purpose of my event.

Scholl_Expressive Typography

The word I chose for expressive typography was “imagine.”  From finishing my first week at Newhouse, throughout discussions with professors about my goals and aspirations, it made me imagine and think about what is possible with my career.  I included the keyhole to reflect that imagining can open doors – and right now, I feel I am peeking through a very small hole in a door of possibilities that I know nothing about yet. Please find the rest of my words here: ILLUSTRATOR_typo_SCHOLL.

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Scholl_Found Typography

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The image included is an “A” found in the Chipotle on campus.  I found this exercise to be challenging, although it did get a bit easier towards the end of the alphabet.  It certainly helped me to view objects, street signs and architectural designs in a different light – which I hope will be just the beginning of a way for me to see things differently and hopefully more artistically.  Even after I was completed with the exercise, I started to see everything differently – trying to make designs into letters to see if it would be possible.  I’m excited to see what other exercises can help change my view on everyday objects and scenery. To view the rest of my album, click here!