Author Archives: Alexi McCammond

Poster by Alexi McCammond

Screen Shot 2015-07-24 at 3.05.43 PM

 

The JPEG would invert the colors, making the background white so it wasn’t representative of the actual poster. I had to take a screenshot of the Illustrator file – sorry!

For this project, I selected the 2015 Builders Ball hosted by Habitat for Humanity Los Angeles. I thought this was an interesting event because it is a fancy charity ball hosted by Habitat for Humanity through which money is raised to build more low-income family homes in the greater Los Angeles area.

I wanted to show the contrast between construction worker uniforms and the tuxedo attire worn at a ball. I decided to make the entire poster look like the torso of a tuxedo to put it right in front of the viewer’s face. Because the event will be fancy, I wanted to focus on that aspect because the Ball attendees are the targeted audience. I made a subtle connection to the Habitat for Humanity construction by replacing a pocket square with a hammer. I didn’t want to spoon feed the viewer, so I hoped that this subtle connection would elicit some thinking about how a tuxedo and a hammer are working together in this poster. I chose a script typeface to mimic a typeface you might see on an invitation for the Builders Ball, which I imagine would be a fancier typeface rather than a standard or more traditional typeface like Times New Roman.

Found Type by Alexi McCammond

R

 

This R was the most significant found letter because of its artistic nature. Many of the other letters I found around campus are from signs, brochures, labels, etc. Therefore, the raw material (thick, splattered paint) used to form this R immediately caught my eye while dining at Funk n Waffles. Because of the art works multiple colors and brushstrokes in different directions, it is not immediately clear that there are three letters (R, A, H) near the bottom of the canvas. However, upon recognizing these letters among the multicolored canvas and harsh concentrations of dripped paint, this R quickly became my favorite example of found type in public because of its subtle existence.

 

 

Expressive Type by Alexi McCammond

These images are illustrative of the definition of the following words: stumble, disintegrate, and obstruct. All of these verbs are somewhat disruptive in nature in that they interrupt the most pure form of whatever the word means or can express in a certain context. For example, to stumble means to suddenly lose one’s balance and to almost fall (usually when walking), thus the way in which the eyes naturally follow the tilting letters of that image demonstrates the sensation of stumbling unexpectedly. Disintegration is a slow process and the gradual removal of the object that is disintegrating cannot be predicted. Therefore, the white spaces representing the disintegration are in sporadic locations on each letter and often do not follow a strict geometric shape. Finally, obstruct means to block or to be/to get in the way of something, so the first half of the word obstruct (“obst”) is blocking the latter half of the word, and the “T” at the end is longer than the other letters in an attempt to join the two halves of this single word.

McCammond Type Exercise 1

McCammond Type Exercise 2

McCammond Type 3