My magazine focuses on articles about adventure and travel, with a daring touch.This edition is focused on secretive stories that were submitted that shows the spy-related adventures. On the cover there are two silhouettes of a man and woman, adding a sense of mystery while alluding to travel with a faded background of an island. I layered the silhouettes over the tropical background and changed the opacity, so that there’s a little color over the silhouettes but not too much. I wanted it to be similar to the James Bond movie posters, since they often superimpose images onto bodies (i.e. Goldfinger).
For the magazine’s name, “Alias”, I decided to connect the travel aspect by having the logo resemble that of airlines. The letters are going up the line as if they’re about to board a flight.
The article is a dummy article, since it appeared in the print August 2015 edition of Vogue. It was written by Katherine Heiny who is a writer and dated a MI6 agent and had to keep his identity a secret.
I chose to make a poster for The Diversity Coalition organization. It was spearheaded by Bethann Hardison, Naomi Campbell, and Iman. They are all legendary supermodels who broke racial and class barriers. Recently, they noticed that there’s been a lack of diversity on the runways, prompting them to send a letter to major designers encouraging them to hire more models of color.
I chose the “Whites Only” text to resemble the “Whites Only” signs during the Jim Crow era. It’s supposed to make people think twice about the lack of diversity within fashion, rather than be passive. I increased the kerning on the text on the arm of the sunglasses to resemble how high-end brands often kern their text.
I didn’t put an abundance of text, because not many fashion advertisements have lots of text. I placed the quote near the model’s eye to form a straight line of vision from her to the text, and to directly deliver the message. I also placed info about the organization near the bottom, so it wouldn’t occupy too much of the space of the poster, and still keep it open and airy overall.
Picture Source: Google images http://wallpoper.com/wallpaper/women-close-up-424164
Statistics for poster: http://mashable.com/2015/02/16/new-york-fashion-week-diversity/
The Diversity Coalition: http://balancediversity.com/
Majority of the letters I found were either within advertisements or signs at Destiny USA Mall, in Downtown Syracuse or in-between destinations. It was interesting to see the different typefaces scattered throughout the mall. I have attached a photo of the letter “C” from the Coach logo.
Link to Mary Anderson’s Flickr account: ww.flickr.com/gp/43658406@N06/7LVid2