360 Swap & Shop Poster for Target and Good360
My event is the “360 Swap & Shop,” a giant, women-only clothing swap sponsored by Target. There is no entrance fee, but all attendees are required to bring at least two items of clothing: one item to donate to Good360 (the nonprofit) and one item to swap.
All of the swap-designated clothing will be organized in one area, where attendees will select the items they want on a first-come, first-serve basis. The more items someone brings, the more items they can take home. There will also be a Target wardrobe raffle worth $1,000. Attendees will receive one raffle ticket for each clothing item they donate to Good360, so there is equal incentive to donate clothes.
I addressed the needs of the clients, Target and Good360, by combining unique artwork and a strong headline for an eye-catching appeal. I communicated the need, donated clothes, through the empty clothes hangers and call to action, “Give your old clothes new life.” I also advertised the 360 Swap & Shop right below the headline, so the audience quickly learns how to participate.
Several aspects of this event would attract someone to attend:
- You can get rid of unused clothes.
- You can bring home free, new clothes.
- You can help someone in need by donating.
- You can win a Target wardrobe.
My audience is all women ages 13 and older, especially those who like to shop. My poster addresses this demographic by using bright, feminine colors (light blue, yellow, and purple) and modern, clean font (Ostrich Sans and Cicle). It also uses a familiar object, hangers, in a new way to catch their attention.
In terms of the design, the large, bright headline should attract attention first and lead the eye up to the flying hangers/birds. I chose yellow to help the words stand out. The vertically-oriented Ostrich Sans text also complements the idea of flying upward. The yellows, purples, and whites are distributed throughout to unify the poster and make it visually interesting. I chose blue for the background to signify the sky, while the yellow and purple are complementary colors that add pop against the background.