For the user experience, I selected the HeForShe.org webpage (just like my user interface project), which is a solidarity campaign for gender equality. I picked this webpage because of how I grew up and the restrictions I faced as a woman.
I found the original page great but it seemed really intimidating. The graphics came from all over the place and it looked too busy and confusing. I tried to make it more user friendly and easy on the eyes for people who are interested in following the campaign. I found a picture on the web showing the balance of equality of men and women and I like the scientific representation of it.
Below it I added sections, About Us, Take Action, Donate, Shop, and Contact. I segregated each section with a different background color so it can be differentiated easily. I placed the pictures of one of the most powerful man in the world, Barack Obama to show people of his involvement in this campaign. I found a picture of Limbu women studying to get people to donate for the women’s rights, education and work. Shop section was pretty easy for me. The contact section on the webpage was in black background, which can be difficult for some people to read so I made it a white background.
The typeface I used was Avenir overall. Avenir was my choice of typeface as it is easy on the eyes for the public to read. I used the margins and grids as indicated in the lecture hall.
Heforshe is a website to spread awareness of gender inequality not only for women, but for men too. It’s a solidarity campaign started by the UN Women with Emma Watson, the UN Women Goodwill Ambassador as one of the key people.
Work on the color coordination and make it less intimidating and more inviting to more people around the world. Work on getting more of an empathetic feel in the website.
Single most important message to convey
To promote gender equality and bring in more men to take action.
The main colors used in this website are pink, black and white. Though a good color combination, it looks less inviting.
Why is the original webpage of poor design
The website does not have any poor design but there is still room for improvement. The page looks intimidating with a lot of pictures and facts on it.
Men and boys open to gender equality with a desire to do something about it and spread the awareness.
For my magazine spreads, I found an article from last year on Rollingstones that paid a tribute to Robin Williams after his sad news. This article spoke to me as it brought back a lot of memories from my childhood watching his movies including Aladdin. Mrs. Doubtfire, Jumanji etc.
Even though he was a comedian, he had a darker side; he struggled with depression. This was an inspiration for my cover spread. With half his face smiling and the other half sad and black and white, it explains a lot about his life. I didn’t add his name on the spread because everyone knows about Robin Williams and his tragedy. I came up with the title “The Other Side” to show the other side of his life, other than the funny man we know. The magazine spread was something I enjoyed working because of my passion in comedy and how he influenced us in so many ways. By adding pictures of his characters, I tried to connect with the readers of his influence. The pictures of him doing charity work were to show the humane side of him. For sidebar, I added tidbits of his life and funny facts about how his friends thought he was least likely to succeed and how he was voted the funniest man on earth. I added little bubbles of red to match with the red color dominating from his pictures.
The typeface I used was Avenir for the main body and Baskerville for the sidebar and title. Avenir was my choice of typeface as it is easy on the eyes for the public to read. I used the margins and grids as indicated in the lecture hall. For my magazine name, I came up with In Trend as I’m interested in pop culture and what is trending.
The event I picked is a golf tournament for children’s hospital that is happening in Scottsdale, AZ. I colored the golf ball pink to make it look more like candy for the kids.
The word I selected for this assignment is Flexible because sometimes I feel we live in a concrete minded world where things have to happen a certain way. With a little flexibility (as I did with the X in the word) in our mind or heart or attitude can make a huge difference and make life more interesting.
I know it sounds cheesy but I had to think of something to say and this is what I came up with. 🙂
I never thought of myself as a creative person. When I was given this assignment, I was clueless but then I got some advice from friends and started seeing things in a different angle and I learnt a lot of new things. The picture I posted is the letter J found on my hanger and it’s the little things and places that can surprise you the most. The rest of my pictures can be found here: