Design Strategy: Mobile
I chose again my non-profit organization, Survival of the First Voices Festival. It’s an art and media organization for Native American and First Nations youth. The information is already overwhelming as well as the colors that make up the face of the festival so with that in mind, I wanted to make it as simply as possible. I cut down the number of photos in the slide show and the sponsors shown – three to one. I gave the navigation bar and the dates of the festival an icon button. Everything on the page is boxy so I decided to make the buttons rounded to add something fresh – and it stands out. I did take the calendar image from online and manipulated it so it fits into the website theme.
The background runs outside the grids because I wanted to consider the landscape orientation of the phone. Most of the content I kept – except for the “About” section. There was already too much text for a mobile version so I added a “Read More” button that the readers can touch and it can expand. The images I had from my own files, such as the background and the sponsor logos.
Design Strategy: I chose an article out of Native Peoples Magazine. The magazine is geared toward reporting on arts, culture, and current issues of indigenous peoples in North and South America. It’s a magazine with over 100,000 readers and is distributed across the country.
Native Peoples Magazine has a unique touch when it comes to design. It’s the epitome of combining the traditional and contemporary of Indian Country – which is very difficult to do. The magazine is all about presenting itself with soft colors but bold lines. It’s a magazine that plays safe with colors, lines, modernism, and tradition because it has readers from all ages. They don’t use the bold red color, which I stayed away from because it didn’t fit the identity of the magazine. It also likes to make great use of the white space.
If I could describe the magazine as a person, I would describe it was as an urban Native. It’s that Native American living in the city but holds his/her traditions. He/she loves the southwest.
Typefaces: I chose both a Sans Serifs and Serifs for this magazine. A sans serif for the title to make it modern and the words were short. The Serifs typeface was used for the reading portion since it’s easier on the eyes. The Avenir family fit my magazine best because it wasn’t dark like the other fonts I was trying to decide on. It fit the mood of the article.
Top, Bottom, Right, Left: 0.5
Visuals: My mom took the photos of Frank Waln during my event in New Mexico on Friday July 31, 2015. I found these images to tell who Frank really is. The top photo with him holding the microphone gives the reader a hint to what he does – he’s a musician. I love how the photo had a solid black background because it gave me room to explore all the layout possibilities. I wanted to stay consistent with the photos and Frank’s wardrobe and found the next photo to bring out more of his personality. His body language shows he is grateful and shows how he gets lost in the moment and in his music. The blurry microphone holds that consistency. The Dream Warriors image contributes to his personality and what he is doing now. It refers back to his fight for a higher education for Native American youth across the country. I had permission from the photographer and illustrator to use all the photos and illustrations.
Extras: The sidebar adds to Frank’s story of a higher education. It is one of the many themes in the article and why he does what he does.
The design I chose had to be fun, inviting, innovative, and unique. I had to keep myself from going overboard with the colors – and this was difficult. Colors had to be toned down here and there without looking tacky or amateur. For this organization, there’s a lot of information so I wanted to present it in a way that wasn’t overwhelming for festival attendees as well as organized. Each section of the navigation bar is broken up by white lines to make it look clean and gives the information to the audience in blocks.
I enjoyed this project and it meant more because it’s my non-profit organization.
I chose my event that I co-founded and coordinate back at home called the Survival of the First Voices Festival (SFVF). Essentially, the event is an art and media festival focused on creating educational and creative opportunities for Native American and First Nations youth. The organization achieves this by connecting indigenous youth with successful and positive indigenous artists in every realm of art and media.
I addressed the mission for the organization and event by incorporating the fun and bright colors that are in the logo. Youth love color; everyone loves color. Plus, the event is about giving the youth a voice.
I outlined Shiprock so it could look like a sound wave with the other designs behind it. This sound wave element looked appealing, especially with the colors. Of course, the event is has music performances and talent; it’s about giving the youth a voice hence the sound waves coming from a voice. The Shiprock indicates the origination of the event and the target audience, and the white makes the landmark stand out. It makes the audience curious about the event.
This was the second “H” I found during the Typography Hunt and it stood out to me more than my other letters because of the curve. My other letters are very geometric. Usually I’m fairly good at spotting out letters but this exercise put me at a hyper-aware level to where it was difficult for me to find all the letters. I had to tell myself to relax and to just keep an eye out. From there, the exercise got easier. It also helped me understand my younger sister’s point-of-view, who is a graphic designer, and the work that goes into her job. Much of our environment is full of typography and art. It’s a just a matter of us making something out of it. You can view the rest of my Typography Hunt here.