Author Archives: Madina Toure

Madina Toure – Wrap Up Post

I came into this class with no graphic design experience, and that definitely held me back at times. I struggled to think outside of the box and be creative because I’ve never really exercised that side of my brain. I would often produce designs that were very simple and plain, that didn’t really send across any message. I’d often get frustrated with myself for not being able to do that.

But I was very proud of my iPad magazine design project because I felt that I had produced a design that was really exciting and dynamic. I think that my struggle to think visually and my minimal experience with graphic design were not the only issue–I almost think that I was afraid to be bold, take a risk, and think outside of the box. Darren reprimanded me for producing a display head that was simple and told me to blow it out. When I finally did it, I felt better and from that point forward, I started to do it more and more.

Graphic design has been both an exciting and challenging experience. Though I struggled, it is that very struggle that excited me. I think that the best classes are the ones that force you to leave your comfort zone, to do things that you have either never done or are afraid to do. This class was that class, and I’m very grateful for the experience. I might not be perfect at graphic design, but I definitely learned. On my way to New York City, I was trying to find something to do to entertain myself and decided to play around with my InDesign 30-day trial. I’m not perfect with the programs but I saw myself performing several different functions very naturally. And most importantly, I was having a lot of fun with it!

Thus, I am certain that I now know more about InDesign, Photoshop, and Illustrator that I didn’t know before. I sincerely hope that I’ll cross paths with graphic design again and that I retain everything that I learned. I may not be perfect at it but I am truly convinced of its value and importance and the impact that it can have on an individual’s perception of an organization, company, product…well, anything!

Madina Toure – iPad Magazine Design Project

Madina Toure

Rationale

Project 4: iPad Magazine Design

08/10/12

 

Design Strategy

 

My story is about Barnard College’s fourth annual global symposium, held in Mumbai, India this past spring. The goal of the symposium is to provide a forum for a discussion of women’s issues in regions of the world in which this does not occur greatly and to give Barnard a chance to learn from women who live in other parts of the world. The symposium consisted of three panels for an entire day. Panelists talk about women’s leadership in areas such as media, arts, as well as business and government. The event also consisted of leadership workshops in which Global Symposium Student Fellows worked with female Indian high school students to help them develop their leadership and collaboration skills through various exercises.

I called my magazine “Women NOW” because I wanted to attract a female audience. I want my magazine to be read by both younger and older women. My magazine is trying to promote women’s leadership across numerous fields, which was the inspiration for the caption below my nameplate, “Your go-to guide for the latest on women making it big.” I really wanted the display head for the story to send the message of women’s leadership, just women making it to the top. I made “Female” and “in India” look more classy and elegant and then “Empowerment” is in all caps and bolded so it really draws you in to the message of my magazine. I wanted my magazine to be simple yet elegant because that is a style that draws in more women. The slideshow and the video supplement the story well because they show what the text of the story is saying.

Style Sheet

 

  1. Body Copy: Adobe Caslon Pro, 15 pt. (Vertical), 16 pt. (Horizontal)
  2. Caption: N/A
  3. Photo Credit: Arial Regular, 16 pt.
  4. Byline: Arial Regular, 16 pt.
  5. Subheads (Body Copy): N/A
  6. Display Head: Adobe Caslon Pro Bold Italic, 70.885 pt.
  7. Deck Head/Subhead: Adobe Caslon Pro, 26.357 pt.
  8. Cover Lines: Arial Bold and Regular, 25.549 pt., 23.422 pt., 17.456 pt., 14 pt.
  9. Nameplate: 145.36 pt.

Choice of typefaces

 

            I decided to use American Typewriter for the nameplate because I wanted a typeface that caters to women. This typeface’s serif letters are very classic, elegant looking, and easy to read. I decided to use Times New Roman for the caption and the issue date because those are not as important as the nameplate– those two just needed to be in a simple, legible typeface. I used Arial for the headline and description for the story on the cover page because I wanted simple typeface that stands out more than Times New Roman.

For my display head, I decided to use Adobe Caslon Pro for “Female” and “in India” in the headline because I wanted a fancy looking typeface that really appeals to women. I decided to use Flyer LT Std for “Empowerment” because I wanted that word to stand out more. This typeface comes in all caps so it really grabs the reader’s attention.  For the byline and the photo credit, I used Arial since these are important details but not as important as the display head. I used Adobe Caslon Pro again for my body copy because it is simple, elegant, and legible.

Visuals

I used a photo of an Indian girl who is wearing a scarf and smiling because I wanted to make the reader understand right away who would be benefiting from discussions on women’s leadership. On the opening page, I used a few photos from the symposium and incorporated them into a map of India to help the reader put the symposium in context. The slideshow and the video consist of photos in which we see all the symposium participants in action. I also created a link so that when you click on the description of the story on the cover page, it takes you directly to the cover page.

Toure_Tablet Magazine Cover Page Vertical

Madina Toure – Interface Design Redo

Madina Toure

Rationale

Project 3: Interface Design

08/10/12

 

Design Strategy

The Oceanside High School Class of 1960 logo contains dark blue so for consistency purposes, I wanted to use the same blue in the copyright. I also made the “Oceanside High School Class of 1960” header and the copyright footer blue. I made the navigation bar red so that people are able to access it easily–I wanted it to be navigable. I made the headers and the body texts for each webpage black since that is an easy color to read.

I have made some changes to the webpages that I designed originally. I brought the copyright bar further down on the page to accommodate the varying sizes of the body text for each webpage. I created several rectangles to make sure that every item on the navigation bar was perfectly aligned in the same way on each webpage and to ensure that the photos, body texts, and titles for each webpage were perfectly aligned. I also removed “website” from the header for each webpage since it was a bit redundant. I reduced the sizes of some of the photos

Choices of Typefaces

I decided to use Georgia as the primary typeface for my website so that everything on the website is clear and legible. The Georgia typeface is simple and easy-to-read but at the same time, it looks pretty on a web page.

Style Sheet

Home Page: Georgia, 50.15 pt. (header), 24.04 pt. (navigation bar), 36 pt. (opening headline), 30.07 pt. (navigation bars below photos)., 24 pt. (navigation bar descriptions)

About Us – Who We Are: Georgia, 50.15 pt. (header), 24.04 pt. (navigation bar), 18 pt. (“About Us” title), 14 pt. (body text)

Class Newsletter: Georgia, 50.15 pt. (header), 24.04 pt. (navigation bar), 18.27 pt. (“Class Newsletter” title), 13.99 pt. (body text)

Acknowledgements: Georgia, 50.15 pt. (header), 24.04 pt. (navigation bar), 18 pt. (“Acknowledgements” title), 14.36 pt. (body text)

Visuals

On the home page, I used three photos from the Oceanside High School Class of 1960 website–a photo of the Oceanside Junior High School band playing at graduation, a photo of Oceanside High School from the outside, and a photo of students during Spanish class during the 1958-9 academic year. On the “About Us” page, I used two photos of classmates reuniting and a photo of Howard Levy, the webmaster, giving a speech at one of the reunions. On the “Class Newsletter” page, I used a photo representing a semaphore. Finally, on the “Acknowledgements” page, I used four photos–a sailor hat, a couple from the Class of 1960 dancing, a pass for a Class of 1960 member at the 45-year reunion, and a birthday cake for the same occasion.

Links that inspired me:

www.webershandwick.com

www.nytimes.com

www.columbiaspectator.com

The Original Website:

Madina Toure – Poster Project Redo

Toure_Poster Project Vertical

Toure_Poster Project Horizontal

Madina Toure

Rationale

Project 2: Poster Design

08/08/12

Design Strategy

My poster is for the first free monthly support group meeting of WomenHeart: The National Coalition for Women with Heart Disease, a national organization striving to support women’s health through advocacy, education, and patient support (Source: WomenHeart official website). The organization was founded by three female heart attacks survivors who wanted to combat the ignorance and misunderstanding surrounding women’s heart disease. The organization was founded in 1999 and seeks to ameliorate the health and quality of life of women who have or are at risk of having heart disease. WomenHeart and SUNY Upstate Medical University host the meetings.

Since the event is geared towards women, I wanted to create a poster that caters specifically to women. I made the background pink because the color pink is typically associated with women. Considering the fact that the organization is specifically for women with heart disease, it makes the color pink all the more relevant. I emphasized the words “sweating” and “vomiting” in my poster to stress the effects that the woman experienced. I also wanted to highlight how the woman’s experience with heart disease was atypical for a woman.

For the original project, I only submitted a vertical version of the poster. I reinserted the logos for WomenHeart and Upstate Medical University into the vertical poster because the logos in the original vertical poster had broken links. I opened it in Photoshop, went to “Color Range” and inverted the white background so that only the words remained visible. That way, they would have a pink instead of white background on the poster. For the horizontal poster, I went to “Document Setup” and made the landscape horizontal. I checked off “Facing Pages” and made sure that the width was 11 inches and that the height was 17 inches. For the horizontal poster, I had to decrease the size of the quote and the event information so that it would fit. I used the “command” and “shift” buttons to decrease the size of the quote but decreased the point size of the event information from 27 pt. to 16 pt. I also used the “command” and “shift” buttons to decrease the size of the logo for Upstate Medical University so that there would be space for the quote and the event information.

Whereas  the vertical poster has the information taking up all the space, the horizontal poster brings everything more to the center so that the white space is on the outside. The vertical poster remained largely the same, but the horizontal poster underwent significant adjustments. At first, the logo for WomenHeart was more in the left hand corner and the quote was closer to the logo whereas the event information and the logo for Upstate Medical University remained in the center. However, I ended up bringing the quote toward the center to align it with the event information and the logo for Upstate Medical University. There was a point where the logo for WomenHeart was far away from everything else on the poster but I decided to bring it closer because it is better to have white space outside of your design rather than inside it.

Style Sheet

Vertical Poster 

Quote: 64.253 pt. (“I broke out”), 145.2 pt. (“sweating”), 141.085 pt. (“Vomiting”), 47.28 pt. (“Classic male symptoms”), 65.525 pt. (“The only problem”), 126.274 pt. (“I wasn’t), 54.471 pt. (“a middle-aged white male”)

Event Information: Bauhaus Std Medium, 27 pt.

Logos: I got the logos from the official websites and Google.

Horizontal Poster

Quote: Minion Pro Regular, 44.964 pt. (“I broke out”), 107.961 pt. (“sweating”), 91.61 pt. (“Vomiting”), 29.914 pt. (“Classic male symptoms”), 43.235 pt. (“The only problem”), 86.331 pt. (“I wasn’t”), 37.182 pt. (“a middle-aged white male”)

Event Information: Bauhaus Std Medium, 16 pt.

Logos: I got the logos from the official websites and Google.

Choice of Typefaces

            I mainly used Bauhaus Std for the information about the event because I found it to be simple with a little elegance. I used Minion Pro for the quote because it is a standard typeface that tends to work well with everything.

 

Madina Toure – Current Event: Social Media and Graphic Design

I came across an article in Graphic Design News about the importance of social media to graphic design. Steve Nicholls, a social media consultant and trainer and author of “Social Media in Business,” sat down with Graphic Design News and discussed the topic. While the relationship between social media and graphic design might seem obvious, I for one learned some new things after reading this article. Nicholls speaks about how social media can only be effective in enabling colleagues, clients, and other key players to interact with each other in a business context if it is integrated into a company’s culture. He also says that the first piece of advice that he can give designers for social media is to “have a common language – i.e. the same understanding of what social media exactly is – when taking about social media so that everyone is on the same page, especially if you are working on a social media project with non-designers.” His second piece of advice is to have a “clear, well-defined mission before utilizing social media.” All of this resonated with me because this is what we have been talking about all semester. Anything that you design has to have a clear, concrete, and compelling message. Social media can be a great way to draw attention to graphic design, especially if you are trying to reach a particular target audience.

To read the full interview, visit: http://www.graphicdesign.com/article/social-media-graphic-designers/

Current Event – Madina Toure

Treat and Company released a new iPad application that helps you find patterns and create your own mood boards. The application, “Patterns for Products,” involves choosing a common everyday product, dragging and dropping different patterns to play, sharing it, and buying your favorites.

You can choose different patterns and apply them to different products. There are also some pretty neat editing options that permit you to scale patterns and move them around to create brand new products.

Madina Toure – Interface Design Project

Design Strategy

The Oceanside High School Class of 1960 logo contains dark blue so for consistency purposes, I wanted to use the same blue in the copyright. I also made the “Oceanside High School Class of 1960” header and the copyright footer blue. I made the navigation bar red so that people are able to access it easily–I wanted it to be navigable. I made the headers and the body texts for each webpage black since that is an easy color to read.

Choices of Typefaces

I decided to use Georgia as the primary typeface for my website so that everything on the website is clear and legible. The Georgia typeface is simple and easy-to-read but at the same time, it looks pretty on a web page.

Style Sheet

Home Page: Georgia, 50.15 pt, 30.07 pt, 23.81 pt, 23.91 pt, 36 pt, 11 pt.

About Us – Who We Are: Georgia, 50.15 pt, 23.81 pt, 13.98 pt, 17.91 pt, 11 pt.

Class Newsletter: Georgia, 50.15 pt, 23.81 pt, 13.99 pt, 11 pt.

Acknowledgements: Georgia, 50.15 pt, 23.81 pt, 14.36 pt, 18.27 pt

Visuals

            On the home page, I used three photos from the Oceanside High School Class of 1960 website–a photo of the Oceanside Junior High School band playing at graduation, a photo of Oceanside High School from the outside, and a photo of students during Spanish class during the 1958-9 academic year. On the “About Us” page, I used two photos of classmates reuniting and a photo of Howard Levy, the webmaster, giving a speech at one of the reunions. On the “Class Newsletter” page, I used a photo representing a semaphore. Finally, on the “Acknowledgements” page, I used four photos–a sailor hat, a couple from the Class of 1960 dancing, a pass for a Class of 1960 member at the 45-year reunion, and a birthday cake for the same occasion.

Toure_Web Home

Toure_Web Class Newsletter

Toure_Web About Us

Toure_Web Class Acknowledgements

Self-Evaluation

1. Did you seek advice from me before you turned it in? Yes.

  1. Did you categorize blog project turn-in? Yes.
  2. Did you use proper naming conventions in your files? Yes.
  3. Is the design of a high quality? Yes.
  4. Did you go beyond the basic project requirements, if so how? No.
  5. What grade do you think you deserve and why? I think that I deserve a B+ because I put in a tremendous amount of effort and really tried to incorporate your advice as much as possible. Still, my design is weak in certain areas and could benefit from improvement. It’s a good start but it could be a little bolder and risqué and less plain and simple.

Links that inspired me:

www.webershandwick.com

www.nytimes.com

www.columbiaspectator.com

Old Website

Madina Toure: Poster Project

Madina Toure

Rationale

Project 2: Poster Design

07/20/11

Design Strategy

My poster is for the first free monthly support group meeting of WomenHeart: The National Coalition for Women with Heart Disease, a national organization striving to support women’s health through advocacy, education, and patient support (Source: WomenHeart official website). The organization was founded by three female heart attacks survivors who wanted to combat the ignorance and misunderstanding surrounding women’s heart disease. The organization was founded in 1999 and seeks to ameliorate the health and quality of life of women who have or are at risk of having heart disease. The meetings are hosted by WomenHeart and SUNY Upstate Medical University.

Since the event is geared towards women, I wanted to create a poster that caters specifically to women. I made the background pink because the color pink is typically associated with women. Considering the fact that the organization is specifically for women with heart disease, it makes the color pink all the more relevant. I emphasized the words “sweating” and “vomiting” in my poster to stress the effects that the woman experienced. I also wanted to highlight how the woman’s experience with heart disease was atypical for a woman.

Style Sheet

Quote: Minion Pro Regular, 12 pt.; Bauhaus Std Medium and Bold, 12 pt

Event Information: Bauhaus Std Medium, 27 pt.

Logos: I got the logos from the official websites and Google.

Choice of Typefaces

            I mainly used Bauhaus Std for the information about the event because I found it to be simple with a little elegance. I used Minion Pro for the quote because it is a standard typeface that tends to work well with everything. 

Current Event: Madina Toure

I read an article today in The New York Times about how the International Criminal Court ordering Senegal to prosecute Hissène Habré, the former president of Chad. The court found that Senegal violated the 1984 Convention Against Torture Act by ignoring the charges against Habré. They ruled that Senegalese authorities have to either prosecute him immediately or extradite him to another country for trial. I was really struck by the comments of Amina Touré, the Senegalese justice minister, who is a human rights lawyer: she essentially said that it hurt to see a ruling against her country in this manner but that it was a groundbreaking move in human rights law. Although there is still a lot of turmoil and conflict around the world, for example, in Syria, it’s important to step back and see what progress is being made every now and then.

Here is the link to the article: http://www.nytimes.com/2012/07/21/world/africa/senegal-to-prosecute-former-president-of-chad-hissene-habre.html?hp