Design Strategy: I chose an article out of Native Peoples Magazine. The magazine is geared toward reporting on arts, culture, and current issues of indigenous peoples in North and South America. It’s a magazine with over 100,000 readers and is distributed across the country.
Native Peoples Magazine has a unique touch when it comes to design. It’s the epitome of combining the traditional and contemporary of Indian Country – which is very difficult to do. The magazine is all about presenting itself with soft colors but bold lines. It’s a magazine that plays safe with colors, lines, modernism, and tradition because it has readers from all ages. They don’t use the bold red color, which I stayed away from because it didn’t fit the identity of the magazine. It also likes to make great use of the white space.
If I could describe the magazine as a person, I would describe it was as an urban Native. It’s that Native American living in the city but holds his/her traditions. He/she loves the southwest.
Typefaces: I chose both a Sans Serifs and Serifs for this magazine. A sans serif for the title to make it modern and the words were short. The Serifs typeface was used for the reading portion since it’s easier on the eyes. The Avenir family fit my magazine best because it wasn’t dark like the other fonts I was trying to decide on. It fit the mood of the article.
Top, Bottom, Right, Left: 0.5
Visuals: My mom took the photos of Frank Waln during my event in New Mexico on Friday July 31, 2015. I found these images to tell who Frank really is. The top photo with him holding the microphone gives the reader a hint to what he does – he’s a musician. I love how the photo had a solid black background because it gave me room to explore all the layout possibilities. I wanted to stay consistent with the photos and Frank’s wardrobe and found the next photo to bring out more of his personality. His body language shows he is grateful and shows how he gets lost in the moment and in his music. The blurry microphone holds that consistency. The Dream Warriors image contributes to his personality and what he is doing now. It refers back to his fight for a higher education for Native American youth across the country. I had permission from the photographer and illustrator to use all the photos and illustrations.
Extras: The sidebar adds to Frank’s story of a higher education. It is one of the many themes in the article and why he does what he does.
The design I chose had to be fun, inviting, innovative, and unique. I had to keep myself from going overboard with the colors – and this was difficult. Colors had to be toned down here and there without looking tacky or amateur. For this organization, there’s a lot of information so I wanted to present it in a way that wasn’t overwhelming for festival attendees as well as organized. Each section of the navigation bar is broken up by white lines to make it look clean and gives the information to the audience in blocks.
I enjoyed this project and it meant more because it’s my non-profit organization.
For the web design project, I chose a Greece-based organization, ANTIGONE – Information and Documentation Center on Racism, Ecology, Peace and Non Violence, whose aims are rooted in social justice, and whose current website is quite lacking (http://www.antigone.gr/en/). This allowed me to start from scratch.
To add some exciting design features, I used ancient Greek symbols on the side of each panel, which gives a sense of history to the site. It also connects Greece to its ancient roots. The contemporary elements of the site — text, images, shapes, icons — contrast the historical symbols, giving weight to the discrimination and inequality still occurring.
For this project, I used an article from The New York Times magazine that chronicles the final days of the Hong Kong umbrella movement protest and occupation, and also envisions its next steps. I renamed my article After the Rain as a play on the umbrella, which become the international symbol of the movement when protesters used umbrellas to shield themselves from police tear gas. My color scheme was black, white, yellow and blue.
The article opening features a gritty image of a man running from a hazy background. He covers his face and holds an umbrella that has been blown inside out. He runs toward the right, surrounded by a large yellow semicircle. This color and movement lead the reader’s eye off the page and beckon them to read more. Despite the gritty reality of the situation, the man runs toward a hopeful future.
I chose my event that I co-founded and coordinate back at home called the Survival of the First Voices Festival (SFVF). Essentially, the event is an art and media festival focused on creating educational and creative opportunities for Native American and First Nations youth. The organization achieves this by connecting indigenous youth with successful and positive indigenous artists in every realm of art and media.
I addressed the mission for the organization and event by incorporating the fun and bright colors that are in the logo. Youth love color; everyone loves color. Plus, the event is about giving the youth a voice.
I outlined Shiprock so it could look like a sound wave with the other designs behind it. This sound wave element looked appealing, especially with the colors. Of course, the event is has music performances and talent; it’s about giving the youth a voice hence the sound waves coming from a voice. The Shiprock indicates the origination of the event and the target audience, and the white makes the landmark stand out. It makes the audience curious about the event.
When initially sketching out ideas for this poster project, there were several aspects to focus on. Because I am apart of the Public Relations program, we are required to use our “media kit” idea for this poster. For extra context, the media kit is something we started working on since before bootcamp began. There are 11 parts to the project, with this poster being one of them. I chose Uber and The Hugs Project, a non-profit organization that brings people together to make care-packages for soldiers overseas. These soldiers are in deep enemy territory, and receive the care-packages once they are able to receive mail. At first, my initial sketches included the logos of both organizations, the event information and at the most complex, a soldier receiving a package. Tara immediately told me that my ideas were not reflective of the lectures from this week, forcing me to re-think my idea completely. As a very literal person, it’s difficult to be metaphorical, especially when you’ve created an event out of thin air, outlining every tiny detail. Naturally, I wanted to include every detail on my poster: the Uber, the Oreos that will go into the care packages and the Luke Bryan performance. Trying my hardest to be more metaphorical and creative, and less literal, my later sketches reflected a soldier wrapped in a flag, hugging arms around a map of the United States and a package with the American flag on it.
I ended up choosing packages (3 of them) with the American Flag in a classic red pick up truck. The packages are meant to give hope – showing that 3 soldiers will receive a “hug” in the mail, when they are ready for them. The classic red truck is very plain – not even a window or a door handle, but it is serving its purpose. I want to show the packages are being brought somewhere, but it also helps to connect the “free ride” part of the event – which is where Uber comes in. I chose Avenir for the font, to keep it clean and simple following the rest of the poster’s feel. Although there is plenty more information to include in the poster, I simply placed the website under the date and location, as a call to action. The website will include everything else there is to know about the event.
Although this poster seems simple and clean, I believe the design and fonts paired together tell the story of the purpose of my event.