Résumé Project

Download Résume & Wordmark Assignment  | PDF

Download Supporting Examples  | PDF
(resume markup/Cover letter content examples)

Design Parameters

Use no more than two typeface families. No novelty type; you can use special paper stocks to print on, but be careful of heavy stocks or those that have ridges, toner may not stick to them. In addition, your project must include one text hyperlink.

Begin by creating a typographic wordmark for yourself. A wordmark is a typographical symbol composed completely from type, free form any picture or symbolic decoration or ornamentation. Wordmarks evolve from a close look at your name and the personality you want to convey on your résumé, as well as your intended profession. The success of a wordmark is in it’s simplicity. Your wordmark should and your headers should match to create typographic connections (Gestalt, a whole).


  • Thumbnail (sketches) due: Thursday, July 16
  • Project due: Friday, July 17
  • No blog post for this project

Grade Percentage

  • 15% of your final grade




  • Do this in InDesign
  • Create an original wordmark based on your name
  • Incorporate your wordmark into your résumé and cover letter
  • Use your wordmark to help create a cover letter; submit rationale on it
  • Fit everything on one page
  • Have at least one hyperlink in your interactive PDF
  • Align information vertically using custom tabs
  • Define CUSTOM margins for your résumé
  • Contain at least one hyperlink to the web, use linkedIn profile
  • Follow project turn-in guidelines

Do Not

  • Do this in Microsoft Word
  • Align information vertically using spaces
  • Use more than two typeface families, including the wordmark
  • Use novelty fonts or computer default fonts
  • Use anything from the internet or a resume service
  • Use InDesigns’s default page margins

Mandatory deductions

  • Missing sketch deadline: 1/3 letter grade (e.g., A to A-)
  • Missing deadline: One letter grade, no redo
  • Incomplete or omitting rationale: One-third to one letter grade
  • Omitting thumbnails of different watermark designs and eight thumbnails of different resume layouts: 1/3 letter grade
  • Omitting printouts of three earlier designs:1/3 letter grade
  • Improper or no electronic files:1/3 to One letter grade
  • Not following project turn-in guidelines (see handout): 1/3 of a letter grade

Content Must Include

  • Your name
  • Phone number(s)
  • e-mail addresses
  • Other available information like Twitter or your website

What’s Due

The rationale
Use your new resumé as the base and submit your rational as a cover letter. This is your formal presentation—your writing counts! A weak rationale will lower your project grade.

Include a marked­ up example of your project ­see handout example.

  1. Design strategy: No more than six sentences on how your design is meant to function; discuss a custom grid, if used
  2. Choice of typefaces, including some you tried but didn’t use
  3. Style sheets: fonts, sizes, leading, and tracking for each different use
    of type Margins
  4. Visuals: wordmark
  5. Extras: custom paper, if used

In the envelope

  1. At least eight thumbnails of different wordmark designs
  2. At least eight thumbnails of different resume layouts
  3. Your rationale on your cover letter
  4. Three printouts of earlier versions
  5. The final resume
  6. Marked up copy of your resume showing design details/genius
  7. Self-evaluation form

On your class server

  1. Turn-in your project work folder, following the project turn-in guidelines, including rational
  2. Self-evaluation form

On the class blog

  1. Exported .jpg  of your project
  2. Link .jpg to your project PDF
  3. Short description of your project
  4. Links to any inspiration or tutorials you found online


lynda.syr.edu Training

InDesign CC Essential Training > Ch. 1–5 & 17 Adobe Help

Adobe Training

● bit.ly/indesign-help

In designing your wordmark consider

Type conveys a sense of personality. Use a font with which you feel comfortable. Be careful with size.

Using all lower case letters says something different than all caps, small caps or u&lc. Decide which capitalization pattern you want to use.

Some patterns are difficult to read (think of Lord & Taylor). Will the reader be able to read your name? Is it legible and clear? Ornate wordmarks and rotated text are often difficult to read.

Consider interesting mixes of type and juxtapositions. Be experimental—but be sure your experiments work.

Think about the wordmark’s position on the page; it doesn’t have to be at the top left page position — but it does need to communicate clearly and effectively. Also, don’t make it too large and overwhelm the design.

Advice on Design

Remember the function of a resumé. Who will be looking at your resumé? Who will be
making the decision to contact you for an interview?

  • Carefully consider your margins. If they’re too narrow, the resumé will seem crowded. If they’re too wide, it’ll seem light on content. Your margins will determine how your lines break. Pay attention to hyphenations.
  • Write in an active voice as you keep in mind what you’ve accomplished at each job/position or helped the business/organization accomplish.
  • Make your resumé a quick read. This is a critical aspect of its design. Lists with explanations are more effective and easier to read than writing in paragraph form. Remember: hierarchy is key to effective organization and a quick read.
  • Consider using simple bullets as visual cues to bring the eye into important lists. You can experiment with dingbats, but be cautious of their complexity and size; they often are too large and thus disruptive. And don’t overuse them; they can
    get obnoxious.
  • Hyphens are not effective bullets.
  • White space helps us “see” groups, so use it wisely to separate sections.
  • Consider using contrasting type for headers.
  • Limit the use of unusual display type, especially if you use distinctive type in the wordmark. Remember that the more “display” a typeface, the size will affect
    its readability.
  • Think about the grid. Information does not have to go all the way across the page. You can break it up by using a different grid pattern, like the two-column grid on the assignment sheet.
  • Consider emphasizing job responsibilities and accomplishments to make your experience clear and compelling.
  • Websites to explore for this project: monster.com, jobbound.com and careerbuilder.com. If you have other suggestions, please post them to our blog!

Advice on Content

Before attempting to design your resume, a good starting point is to gather your content. Below is a list of types of content typically found on a resumé. I hope this

An objective: Including your job or position goal could be a good starting point. Keep
this brief and active if you choose to use one. Objective statements are not always

Experience: Employment history in reverse chronological order, including years
and months if they were summer jobs; phrase in positive terms emphasizing
responsibilities; also include locations (cities, not specific addresses). Do not list
references or supervisors, but do list the name of the company and its city, state
location. Start with this section! It shows what you can do.

Skills/Software: List noteworthy software, technology if you have such proficiency.
While these tools will change constantly, they can definitely help you land a job
or internship. Remember, these are only tools. Do not list everything you’ve just
touched. List what you have expertise using. Soft skills can be listed here or used as
talking points in your cover letter.

Awards & Honors, Activities, Accomplishments: If you have any awards and honors or activities that you are proud to share list them in reverse chronological order. You do
not have to list everything. Remember, as a designer, you are also an editor. Awards,
honors, activities, accomplishments, even personal details or hobbies are talking
points that can be saved and used for the cover letter. Try to link them to your skills
if possible. Some people choose to convey personal details, although this is generally
not expected.

Education: List degree (in progress), year expected to graduate, name of college, city,
state and relevant coursework. Emphasize the experience and expertise gained, not
course titles (advanced news writing, introductory graphics class).
Addresses: You could include your complete school and/or permanent addresses
with phone numbers, e-mail addresses, etc., somewhere on your resumé. Nowadays,
e-mail addresses and cellphones are adequate for contact information. If needed, you
would also include your website url.

References: It’s not necessary to take up space on your resumé with references. But
you can say something like “References available upon request.” Remember, this is a
one-page resumé.

* Remember: Each job application has to meet certain requirements. Read carefully or get
nixed for not following instructions!